INDIAN CINEMA
PART - A
1. Film distribution
·
It is the process of making a movie available
for viewing by an audience
· The film may be exhibited directly to the public through theatre, television, or personal home viewing
2. Mise –en-scene
·
The arrangement of scenery, properties, etc
on the stage of a theatre or on the shooting set of film
· It refers to the arrangement of everything as it appears in the framing of film actors, props, lighting, costume, etc
3. Golden Lotus award
·
The national award for best feature film is
one of the categories in the National film awards
· It is one of the several award presented for feature films and awarded with golden lotus
4. Adoor Gopalakrishnan
·
He was an Indian film director, scriptwriter
and producer
· He has made 12 feature films in Malayalam and often depict the society and culture of Kerala
5. Shyam Benegal
·
He is an Indian film director and
screenwriter
· With his first four feature films ANKIR, Nishant, Manthan and Bhumika was part of new genre called middle cinema in India
6. Shantaram
·
He was a Marathi film maker, film producer
and actor
· His famous films are Amar Bhoopali, Navrang, Dhuniya Na Mane, etc
7. Talkies
·
A film with speech and sound is called
talkies
· Alam Ara was the first Indian talking film
8. Alam Ara
·
It was the first Indian talking film
· It was directed by Ardeshir Irani
9. Indian New Wave
·
The Film Training Institute of India,
National Film Archives of India and Film Finance Corporation was set up by the
Government with the objective of giving loans to directors who wanted to make
feature films outside commercial circuit
· A new genre of Indian films arrived called new wave Indian cinema
10. U/A
·
Films with U/A certification can contain
moderate adult teams
·
11. Budget
·
It is how much money will be spent on the
entire film project
· It involves estimation of cost for development, pre-production and distribution
12. Eastman color
·
This is a trade name used by Kodak Film
associated with color motion picture production
· It was one of the single strip color process
13. Horror
·
It creates fear to the audience
· Abnormal facial expression, dark light, frightening sound make a scene horror
14. Blockbuster
·
It is the term used to describe the hit of a
film
·
It is extremely popular and bring lot of
money
15. Steven Spielberg
·
He is an American film maker who directed
Jurassic Park, War of the World, The Last Gun, etc.
· He is considered one of the pioneers of the new Hollywood era
16. Autobiographical (Biopic)
·
Biopic is a film that dramatizes the life of
a non-fiction or historically based person or people
· In this films the main characters real name is used. Example – M.S. Dhoni
17. Feature film
·
It is a full length film approximately 2
hours duration
· It is longer duration than short film and documentary
18. Soviet cinema
·
Films produced based on the republics of the
soviet union
·
19. Apu Trilogy
·
Trilogy is a series of 3 complete books,
films or creative works that are related in theme
· The Apu trilogy comprises three Bengali films directed by Satyajit Ray are Pather Panchali, Aparajito and Apur Sansar
20. Oedipal Trajectory
· It is a narrative film in which a male protagonist has to face a crisis, usually resolving it, winning a person, gaining the approval of senior etc.
21. Establishing shot
·
It is usually the first shot of a new scene
designed to show the audience where the action takes place
· It is usually a very wide or extreme wide shot
22. Girish Karnad
·
He was an Indian actor, film director, and
Kannada writer
· He worked in South Indian cinema and bollywood
23. Bimal Roy
·
He was a Bengali film director
· He is noted for his realistic and socialistic film such as Madhumati, Biraj Bahu
24. Film genre
·
It is a type of film which has so many
categories
· The types are action, adventure, horror, epics, love, etc
25. Veedu
·
It is a Tamil film directed, scripted,
photographed by Balu Mahendra
· This film received two awards at National Film Awards for best Tamil films
26. Pre-production
·
It is the first stage of film which includes
planning, selection of cast and crew
· This includes selection of scriptwriter, storyboard artist, make-up man, etc
27. Mahendran
·
J. Alexander known professionally as
Mahendran was an Indina film director, screenwriter and actor
· He directed Johny, Mullum Malarum,, etc. and acted in Their, Petta, etc
28. Casting
·
· Casting director is in-charge of the process of casting
29. Montage
·
It is an editing technique in which shots are
juxtaposed
· It is to compress time and conveys lot of information in a short period
30. CBFC (Central Board of Film Certification)
·
It is a censorship board under the ministry
of information and broadcasting
· It is tasked with regulating the public exhibition of film
31. Raj Harish Chandra
·
It is directed by Dadasaheb Phalke who was
the father of Indian cinema
· It was silent film and India’s first feature film
32. New Wave
·
It is French film movement which is emerged
in 1950’s and 1960’s
· Common features of the new wave included radical experimentation with editing, visual style and narrative
33. Bollywood
·
A name for the Indian popular film industry
based in Mumbai
·
34. Kollywood
·
Tamil cinema, also
colloquially known as Kollywood, is the Indian filmmaking industry of
Tamil-language motion pictures.
· It is based in Chennai, Tamil Nadu, in the Kodambakkam neighbourhood, the word being a portmanteau of Kodambakkam and Hollywood.
35. Tollywood
·
Telugu cinema, also known as
Tollywood, is the segment of Indian cinema dedicated to the production of
motion pictures in the Telugu language, widely spoken in the states of Andhra
Pradesh and Telangana.
· Telugu cinema is based in Film Nagar, a neighborhood of Hyderabad, India
36. Mollywood
·
Malayalam
cinema, also known as Mollywood, is
the Indian film industry based in the southern state
of Kerala, dedicated to the production of motion pictures in the
Malayalam language.
·
The films produced in Malayalam
cinema are known for their cinematography and story-driven realistic plots.
37. Box office
·
It is the term used in film industry which
describes how successful a film is
· It is measured by the number of people who pay to see the film
38. Kalidas
·
It is Indian Tamil and Telugu language
biographical film directed by H.M. Reddy and produced by Ardeshir Irani
· It is notable for being the first sound film in Tamil and Telugu languages
39. Neo realism
·
The common attribute of neo realism is
location shooting and the dubbing of dialogue
· Principal character would be portrayed by trained actors while supporting members could be non-actors
40.
·
It is situated in Mumbai to encourage high
quality Indian cinema
· It functions in areas of film financing, production and distribution
41. Parallel cinema
·
It was a film movement in Indian cinema that
originated in the state of West Bengal
· The movement was initially led by Bengali film makers such as Satyajit Ray, Mirnal Sen, Ritwik Ghatik and others
42. Film institute
·
A film school is any educational institution
dedicated to teach the aspects of film making
· It includes subjects such as film production, film theory, digital media production and screenwriting
43. Critics
·
Film critic is a person who writes a review
of film
· It does the analysis and evaluation of film
44. Chemeen
·
It is Indian Malayalam language romance film
based on the novel Chemeen
· It was the first South Indian film to win the Indian president gold medal for the best film
45. Kim Ki Duk
·
He is a South Korean film maker
· His films have received many awards in film festivals
46. Hugo
·
It is an historical adventure drama film
· It tells the story of a boy who lives in a railway station in Paris and it is shot in 3D film
47.
·
It is called as fictional film that tells
story in narrative
· Lighting and camera movement have become increasingly important in this films
48. Non-narrative (non - fiction)
·
It does not narrate an event whether real or
imaginary
· It is usually a form of art film not made for mass entertainment
49. Academy award
·
It is officially and popularly known as the
Oscars, are awards for artistic merit in film industry
· It is given by the academy of motion picture arts and sciences, the awards are an international recognition of excellence in cinematic achievements
50. Rashomon
·
It is directed by Akira Kurosawa, a Japanese
director
· Rashomon marked the entrance of Japanese film onto the world stage and it won several awards including golden lion, academy honorary award, etc
51. Battleship Potemkin
·
It is Soviet silent film directed by Sergei
Eisenstein
· It presents a dramatized version of mutiny, that occurred when the crew of the Russian battleship Potemkin rebelled against its officer
52. A.V.Meiyappa Chettiyar
·
He is also known as a.V.Meiyappan or AVM was
an Indian film producer and director who established AVM productions in
Vadapalani, Chennai
· AVM production is the only production company in Kollywood to run successfully for 5 decades
53. Deepa Mehta
·
She is an Indo-Canadian film director and
screenwriter
· She is best known for her elements trilogy, fire, earth and water
54.
·
He was an Indian actor, film maker and
politician who served the Chief Minister of Tamil Nadu for 10 years
· His films are Enga Veetu Pillai, Mattukara Velan, Ayirathil Oruvan, etc
55. Anurag Kashyap
·
He is an Indian film director, writer,
editor, producer and actor known for his work in Hindi cinema
· He received many film fare award and the awards from the government of France
56. Dogme 95
·
It was a filmmaking movement started by the
directors Lars-Bon, Trier, Tomas Vinterberg
· It is a set of rules to create films based on the traditional value of story, acting and theme
57. Raj Kapoor
·
He was an actor, producer and director of
Indian cinema
·
He was the member of Kapoor family which
produced several Bollywood superstars
58. Om Shanti Om
·
It is an Indian fantasy romantic melodrama
film directed and co-written by Farah Khan
· It stars Sharukh Khan as Om, junior artist role played by Deepika Padukone in her Hindi first debut
59. Mira Nair
·
She is an Indian-American film maker based in
New Yark city
· Her best films are Missipi Masal, the name sake, golden lion, monsoon wedding, etc
60. Rajkumar
·
He was an Indian actor and singer in Kannada
cinema
·
61. FTII
·
The Film and Television Insitute of India is
an autonomous institute under the ministry of information and broadcasting of
India
· It is in Pune
62. Film language
·
Any film involved the combination of
techniques used to convey story
· Camera movement, shot, angle, lightings are used in cinema to tell a story
63. Oneiric
·
It refers to the depiction of dream-like
states
· Film and dreams are also connected in psychological analysis by examining the relationship between the cinema screening process and the spectator
64. Screwball comedy
·
It is a sub-genre of romantic comedy genre
that becomes popular during great pressure
· It is widely known for satirizing (laugh at) the traditional love story
65. Denouement
· The final part of film in which the strands of the plot are drawn together and the problems are resolved
66. Soviet montage theory
·
Soviet
montage theory is an approach to
understanding and creating cinema that relies heavily upon editing (montage is French for
"assembly" or "editing").
· It is the principal contribution of Soviet film theorists to global cinema, and brought formalism to bear on filmmaking.
67. Cinema culture
·
Film culture is a process measured by the discourses surrounding
the films and the business, the craft and the industry that produces them
·
68. Phenomenology
·
The
phenomenology of film focuses on the relation between filmgoer and film through
the conditions and aspects of the film experience.
· A phenomenology of film must describe how the film world is perceived by the filmgoer, as if she/he were being-in-the-film-world.
69. Golden Globe
·
Golden Globe Award, any of the awards presented annually
by the Hollywood Foreign Press Association (HFPA) in recognition of
outstanding achievement in motion pictures and television during the previous
year.
· Within the entertainment industry, the Golden Globes are considered second in importance both to the Academy Awards (for film) and to the Emmy Awards (for television), and the televised awards ceremony
70. Korean New Wave
·
The people of the Korean
film industry who resisted direct distribution by Hollywood were joined by the
anti-American movement of the Korean intellectual society.
· In the history of Korean films, they are called the Korean New Wave.
71. Film form
·
The means by which a film's content is expressed.
·
The style and techniques
used to convey meaning.
· Traditions, dominant styles, and popular forms used by filmmakers which are generally accepted as the principles of filmmaking
72. Salman Rushdi
·
Sir
Ahmed Salman Rushdie is
a British-American novelist and essayist of Indian descent.
· Midnight's Children is a 2012 film adaptation of Salman Rushdie's 1981 novel of the same name.
73. Dada Saheb Phalke
·
· His debut film, Raja Harishchandra, was the first Indian movie released in 1913, and is now known as India's first full-length feature film.
74. Dada Saheb Phalke award
·
The recipients are honoured
for their outstanding contribution
to the growth and development of Indian cinema.
· The winners of the Dadasaheb Phalke award is selected by a committee consisting of eminent personalities from the Indian film industry
75. Chandraleka
·
Chandralekha is a 1948 Indian historical adventure film produced
and directed by S. S. Vasan of Gemini Studios.
· The film follows two brothers (Veerasimhan and Sasankan) who fight over ruling their father's kingdom and marrying the village dancer, Chandralekha.
76. Ironic Hybridization
·
The films explore the plurality of genre experiences
· Directors combine elements from different genres, as with the Western/science fiction
77. Satyajit Ray
·
Satyajit Ray was an Indian
filmmaker, screenwriter, documentary filmmaker, author, essayist, lyricist,
magazine editor, illustrator, calligrapher, and music composer.
·
He brought the Indian cinema
to world recognition with Pather Panchali and its two sequels, known as the Apu
Trilogy.
· Ray is widely considered one of the greatest filmmakers of all time
78. Lagaan
·
·
Lagaan received widespread critical
acclaim and awards at international film festivals, as well as many Indian
film awards.
· It became the third Indian film to be nominated for the Academy Award for Best Foreign Language Film after Mother India and Salaam Bombay.
PART B & C
1. Satyajit Ray
·
He
was an Indian film maker, screenwriter, music composer, graphic artist,
lyricist and author.
·
He
was born in a Bengali family which was prominent in the field of art and
literature
·
Starting
his career as commercial artist, Ray was drown into Independent film maker
·
He
directed 36 films including feature films, documentary and short films
·
He
was also a fiction writer, publisher, illustrator and film critic
·
Satyajit
Ray authored several short stories and novels meant primarily for young
children and teenagers
·
Feluda
the sleuth and professor Shonku the scientist in his science fiction stories
are popular characters created by him.
·
His
first film PatherPanchali won 11 international prizes
·
This
film along with Aparajitu and ApurSansar form the Apu Trilogy
·
He
received 32 Indian National Film Award, a Golden Lion, a Golden Bear and 2
Silver Bear
·
The
Government of India honoured him with Bharat Ratna
· In 2004 Ray was ranked number 13 in BBC’s poll of the greatest Bengali of all time
2. Apu trilogy / Trilogy
·
Trilogy
is a series of 3 complete books, films or creative works that are related tin
theme
·
The
Apu Trilogy comprises of 3 Bengali films directed by Satyajit Ray
PatherPanchali, Aparajito and ApurSansar
·
The
3 films showed childhood, education and early maturity of a young Bengali namedApu.
·
PatherPanchali
(song of little road) Apu’s early experiences in rural Bengal as the son of a
poor but high cast family are presented. Apu’s father Harihar a Brahmin has
difficulty in supporting his family. After the death of Apu’s sister Durga the
family moves to the holy city of Benaras.
·
Aparajito
(the unvarnished) – the family finances are still poor. After his father dies
there Apu and his mother Sarbajaya came back to a village in Bengal. Despite in
poor condition Apu manages to get formal schooling and turns out to be
brilliant student. That growing Apu comes into conflict with his mother. Later
when Apu’s mother dies too he has to learn to live alone.
· ApurSansar (the world of Apu) – attempting to become a writer Apu unexpectedly finds himself pressured to marry a girl whose mother rejected her mentally ill bridegroom on the day of their wedding. Their blossoming marriage ends in her death in child birth after which the despairing Apu abandoned his child but eventually pretends to accept his responsibilities.
3. CBFC – Central Board of Film certification
·
It
is a censorship board under the ministry of information and broadcasting
·
It
is tasked with regulating the public exhibition of film
·
Films
can be publicly exhibited in India only after they are certified by the board
U-certificate
(unrestricted public exhibition)
·
Films
with the U certificate are fit for unrestricted publication and are
family-friendly
·
These
films can contain universal themes like education, family, drama, etc
·
Now
these films can also contain some mild violence and sexual scenes.
U/A
(parental guidance for children below the age of 12 years)
·
Films
with U/A certification can contain moderate adult teams
·
These
films contain moderate to strong violence, sex scenes, and frightening scenes
A-certificate
(restricted to adult)
·
Films
with A certification are available for public exhibition but with restrictions
to adults
·
These
films can contain brutally strong violence, sex and strong abusive language
S-
certificate (restricted to any special class of persons)
·
Films
with S certification should not be viewed by the public
· Engineers, doctors, scientists, etc have permission to watch those films
4. DadasahebPhalke
·
I
have to keep making films in my country, so that it gets established as an
industry at home – said by DadasahebPhalke
·
He
was known as father of Indian cinema
·
He
went to London to learn filmmaking
·
Phalke
was an Indian producer, director and screenwriter
·
His
first film Raja Harish Chandra which was the first Marathi cinema, was the
first Indian movie and is now known as India’s first full length feature film
·
He
made 95 feature length films and 27 short films in his career
·
MohiniBhasmasur,
SatyavanSavitri, Lankadahn, Sri Krishnajanma and Kaliyamarudan are some of his
noted works
·
Phalke
with the help of several partners established the Hindustan film company and
went on to produce several films
·
Phalke
experimented with a variety of special effects
·
The
government of India instituted the Dada SahebPhalke award for lifetime
contribution to Indian cinema of Indian film personalities
·
He
produced his last film Gangabataran which was the only talkie he made
· He struggled against the displeasure of the British, the advent of world war and his own financial struggles he accomplished his dream of having an Indian film industry
5. Parallel cinema / Indian New Wave / Indian film movement
·
Parallel
cinema was a film movement in Indian cinema was a film movement in Indian
cinema that originated in the state of West Bengal
·
The
earlier era of Indian cinema was dominated by adaptations of epics like
Ramayana and Mahabharata
·
Inspired
by Italian Neo Realism parallel cinema begin just before the French New Wave
and Japanese New Wave
·
The
movement was initially led by Bengali filmmakers such as Satyajit Ray, Mirnal
Sen, RitwikGhatak and others
·
Parallel
cinema is known for its serious content, realism and naturalism
·
Parallel
cinema referred to as golden age of Indian cinema
·
AdoorGopalakrishnan
(Malayalam cinema), GirishKasaravalli (Kannada cinema), KNT Sastry (Telugu
cinema) also called the pioneers of Indian parallel cinema
· To give movie goers something more than meaningful entertainment is the main aim of parallel cinema
6. Italian Neo realism
·
Realism
refers to the believability of its characters and events in a film
·
Italian
Neo Realism is also known as golden age of Italian cinema
·
The
common attribute of neo realism is location shooting and the dubbing of
dialogue
·
Italian
filmmakers in the immediate post world war period created their own cinematic
language to capture everyday life of people
·
Italian
films showed the condition of people everyday life including poverty,
injustice, etc.
·
It
was a sign of cultural change and social progress in Italy
·
Films
presented new stories and ideas
·
Films
were shot in streets, since film studios had been damaged during world war
·
Neo-realist
films were filmed with non-professional actors
·
Well
known actors were acted in leading roles in front of the available background
·
The
idea was to create a greater sense of realism through the use of real people
rather than familiar actors
·
The
attribute of Neo Realism is location shooting
· It avoids lighting, and camera works
7.
Narrative
structure of film / 3 act structure
·
Narrative
structure is about story and plot the content of story and the form used to
tell the story
·
Story
refers to the dramatic action as it might be described in chronological order
·
Plot
refers to how the story is told
· Story is about trying to determine the key conflict, main characters, setting and events
Act I
·
It
is used to explain exposition, to establish the main character, their
relationships and the world they live in
·
A
problem is also introduced which is what drives the story forward
· Later in the act there is an inciting incident that confronts the main character
Act II
·
It
referred to as raising action
·
It
typically depicts the protagonist’s (hero) attempt to resolve the problem
·
It
is the bulk of the story
·
Here
the characters go through major changes in their life
Act III
·
It
features the resolution of the story
·
All
the elements of story come together and leading to the ending
· Resolution is when the problem in the story boils over
8. Mise en scene
·
The arrangement of
everything that appears in the framing – actors, lighting, décor, props,
costume – is called mise-en-scène.
·
A French term that means
“placing on stage.”
· The frame and camerawork are also considered part of the mise-en-scène of a movie.
Set Design
·
The
set design refers to the decor of the set, or how it’s dressed,
comprising mainly of the furniture, props, and the set itself.
·
It
is emphasizing themes, creating meanings, and provoking thoughts.
Lighting
·
It is the greatest power to evoke emotions.
·
Lighting must be manipulated by the director to
accommodate his or her desires for the movie.
Costume
·
The main purpose of costuming is to dress an actor
according to his character.
· Lawyers wear suits, nurses wear scrubs, and a drifter could wear worn out shoes, ragged shirt, and baggy pants.
Space
·
The
representation of space affects the reading of a film.
· Depth, proximity, size and proportions of the places and objects in a film can be manipulated through camera placement and lenses, lighting, set design, effectively determining mood or relationships between elements in the story world.
Composition
·
It is
the organization of objects, actors and space within the frame.
· It is to maintain a balance of symmetry. This refers to having an equal distribution of light, colour, and objects and/or figures in a shot.
Makeup and hair styles
·
It establish
time period, reveal character traits and signal changes in character.
· It is done by the makeup artist
Acting
·
The performance of the artist on the stage or in
front of the camera
· Acting expresses the feelings and emotions of the character
Aspect ratio
·
It is
the relation of the width of the rectangular image to its height.
· Each aspect ratio yields a different way of looking at the world
9. Film genres
Action film
·
Usually it includes high energy, stunts and
chases, battles, fights, escapes, spectacular rhythm and pacing.
· Often two-dimensional 'good-guy' hero or heroine battling 'bad guys'.
Adventure film
·
Usually exciting stories, similar to
action film genre.
· It can include jungle, desert, epics, treasure hunts, disaster films, etc.
Comedy film
·
Deliberately designed to provoke laughter by
exaggerating the situation, language, action.
· Various forms of comedy includes slapstick, screwball, spoofs and parodies, romantic comedies, black comedy, etc.
Crime (gangster) film
·
Story developed around the actions of
criminals, particularly bank robbers, underworld don, stealing and murdering.
· The criminals are counteracted by a detective-protagonist.
Drama
·
Drama is a serious, plot-driven
presentations, portraying realistic characters, settings, life situations.
· Stories involving intense character development and interaction.
Epics
·
It include costume dramas, historical dramas,
war films that cover a large expanse of time set against a vast, panoramic
backdrop.
· Epics take an historical event, mythic, legendary, and add an extravagant setting, lavish costumes.
Musical/dance film
·
Films that are centered on music or dance or
combinations of music and dance.
· Sindubairavi, ThillanaMognambal, Sangamam are some of the examples of this genre
Sci-fi film
·
It is often aliens, distant planets, fantastic
places, great dark and shadowy villains & monsters.
· Science fiction often expresses the potential of technology to destroy humankind.
War film
·
Film is war, letting the actual combat
fighting on land, sea, or in the air.
· War films are paired with other genres, such as action, adventure, historical epics, etc.
Love
·
Genre where the plot revolves around
the love between two
protagonists.
· A theme exploring an issue within the love itself.
10. Akira Kurosawa
·
Akira Kurosawa was a Japanese
film director and screenwriter, who directed 30films in his career
·
He is one of the most important and influential
filmmakers in the history of cinema.
·
He made his debut as a director with the popular action
film SanshiroSugata.
·
Rashomon, the winner of Golden Lion award at the
Venice Film Festival.
·
The success of Rashomon opened up Western film markets to
the Japanese film industry.
·
Kurosawa directed approximately one film per year
·
Ikiru, Seven Samurai, Ran are some of his best films.
·
In 1990, he accepted the Academy Award for Lifetime
Achievement.
·
He was named “Asian of the Century” in the "Arts,
Literature, and Culture" category by AsianWeek magazine and CNN.
· His career has been honored by many retrospectives, critical studies and biographies in both print and video.
11.
Alfred
Hitchcock
·
He was an English film director and producer.
·
He is one of the most influential filmmakers in the
history of cinema.
·
He is known as "the Master of Suspense".
·
He directed over 50 feature films in his career
·
He made his directorial debut with the silent film The
Pleasure Garden.
·
His film, The Lodger: A Story of the London Fog, helped
to shape the thriller genre.
·
His first British talkie was Blackmail.
·
Hitchcock moved into Hollywood and directed many films.
·
Rebecca was nominated
for 11 Oscars and won the Academy Award for Best Picture.
·
The Hitchcockian style includes the use of camera
movement, and framing shots to maximize anxiety and fear.
· Hitchcock’s greatest of all time was Rear Window, Vertigo, North by Nothwest and Psycho
12. Casting
·
Casting
in film is a pre-production
process for selecting an actor, dancer, and singer.
·
The casting process involves a series of
auditions before a casting panel, composed of film producer, film
director, and/or choreographer.
·
These auditions are videotaped, then shared with film
producers, film directors.
·
The casting panel examines both the individual actor
perfoRmance, and the combination of two or more actors.
·
Casting director is in charge of
the process of casting.
·
He is comes under above the line staff
· Casting director is sometimes assisted by a casting associate
13. Commercial films
·
A commercial film is normally made
with entertainment value.
·
"Commercial" denotes a project
intended to turn a profit in the commercial marketplace
·
Commercial films
production purpose is to sell products
·
Commercial films includes advertising, graphic design,
branding, logos, and book illustration.
·
Commercial films included television and print
advertisements, and mass produced images.
·
Commercial film making crew also includes singers,
choreographers, musicians etc.
·
These films are produced with huge budgets and may take
longer period for the completion of the film.
·
Commercial films are made for mass appeal and for all
ages for entertainment.
·
The films include comedy, dance, songs and grand settings
and are shot at different locations.
·
The roles are played by popular actors and actresses.
· There may be many popular star cast in the film depending on the story line.
14. Importance of cinematography
·
Cinematography is also called as
the art of moving photography.
·
It is the aspect of film-making,
where a cinematographer decides which camera and lighting effects should be
used while filming scenes in a movie.
·
It tests the creativity of the
people behind the scenes.
·
If the cinematography of a film or
a video isn’t right, then the film may not really work.
·
The cinematographer chooses the
right film speed, film gauge and color sensitivity required for recording the
moving images.
·
Cinematographers use filters for
making a more dramatic effect for a specific scene in a movie.
·
The lens chosen by a
cinematographer has an impact on the look, feel and effect of the video.
·
Skilled cinematographer chooses the
right framing and aspect ratio.
·
Cinematographer use suitable lights
to evokes the right emotions
·
Cinematographer conveys feelings
through camera shot, angle and movement
15. Film form
Narrative film
·
Narrative film, fictional film or fiction film is a motion
picture that tells a fictional or fictionalized story, event
or narrative.
·
Commercial
narrative films with running times of over an hour are often referred to
as feature films, or feature-length films.
·
In
this style of film, believable narratives and characters help convince the
audience that the unfolding fiction is real.
·
Lighting
and camera movement, among other cinematic elements, have become increasingly
important in these films.
·
Great
detail goes into the screenplays of narratives, as these films rarely
deviate from the predetermined behaviours and lines of the classical style
of screenplay writing to maintain a sense of realism.
·
Actors
must deliver dialogue and action in a believable way, so as to persuade the
audience that the film is real life.
·
These films are screened in theatres, broadcast on TV,
streamed in the internet, and sold as DVDs.
· The filmmaker has the freedom to create storylines and alter historical facts as he or she sees fit.
Documentary film
·
Documentary filmmaking is concerned with the exposure and
analyses of real facts and historical events.
·
It is also called as true cinema, cinema pur, and
absolute cinema
·
It is not made for mass entertainment
·
Subjects of documentaries can be the hunting of
endangered species, life history of a personality, manufacturing of a product,
about a place, etc.
· Not all documentaries present the absolute truth a hundred percent of the time.
Experimental film
·
Also known as avant-garde
·
Experimental films are rare and totally unpopular.
·
This type of movie is trying something new, different.
· Experimental films are easy to define but difficult to understand since ideas forced together by the filmmaker without any regards for characters, structure or theme.
16.
Film
and politics
·
Tamil people have always held two things close to
their hearts – films and politics.
·
Tamil Nadu’s first chief minister, CN Annadurai, along
with Karunanidhi, were the first scriptwriters who pushed forth the agenda of
Dravidian ideologies.
·
SivajiGanesan and SSR kept the message of Dravidian
movement rolling in their films
·
A growing independent popularity, Annadurai's death and
Karunanidhi's open push for his first son MK Muthu formed Anna
DravidaMunnetraKazhagam (ADMK), which was later renamed to All India Anna
DravidaMunnetraKazhagam (AIADMK).
·
His popularity and astute political alliances helped MGR
topple the DMK during the next assembly elections in 1977, paving the way for
Tamil politics
·
MGR's demise, thrust the light upon another film star
J.Jayalalitha
·
In 1989 assembly elections 41-year-old Jayalalithaa
entered the Tamil Nadu Legislative Assembly to become the leader of the
opposition.
·
Both the AIADMK and DMK having production houses in the
Tamil film industry.
·
Top actors, both male and female, would have to select
sides and regularly take part in photos.
·
The DMK even had actor Napoleon, selected as the Minister
of State for Social Justice and Empowerment in Prime Minister Manmohan Singh's
cabinet.
·
While Kamal Haasan and Rajinikanth's political foray have
taken over headlines, actor Vijayakanth had created similar ripples back in
2005.
·
Vijayakanth launched DesiyaMurpokkuDravidaKazhagam
(DMDK), a regional political party with center-left ideologies.
· On the other hand, after stints with both AIADMK and DMK for more than a decade, actor R Sarath Kumar launched his own political party – All India SamathuvaMakkalKatchi in 2007.
17. Bharathiraja
·
Bharatiraja
is an Indian film director who works mainly in the Tamil film industry
·
He
is known for realistic and sensitive portrayal of rural life in his films
·
His
first film 16 Vayathinile, for which hw wrote the script broke the existing
convention to create a new genre of village cinema. This film is now regarded
as a milestone in the history of Tamil cinema
·
He
has given big hit films in various genres such as KizhakkePogum Rail (village
subject), SigappuRojakkal (psychopathetic women hater), TikTikTik (action
thriller).
·
He
has portrayed cast and religious issues in a strong manner in the film
VedhamPuthithu and AlaigalOivathillai
· The commercial success of KizhakkuCheemaiyile and the awards that Karuthamma generated stand as testimony to his ability to thrill the younger generation as well
18. Macro features of film
Narrative – is the structure of the film for example at beginning of the film the characters are sometimes introduced by the narrator or the audience gets to know their name through a conversation between characters. The three act structure is similar to narratives which has three parts to a film the setup is 25%, confrontation is 50%, and the final is 25%.
Genre – horror contains frightening scenes and ghost. Thriller which has a villain and hero and thrills the audience. Adventures which has characters that go on adventures and encounter a few problems on their quest.
Representation – there are different types of representation seen in films for example male actors move the plot forward, they seem more superior and they do most of the action and hard work whereas the females are used as sexual item and they do most of the light work for example chores.
Audience – audience is the key factor to any film. Film producers try to aim at certain audiences whether it’s male of female and through their age for example children are very much interested in watching Sivakarthikeyan films.
19. Micro features of film
Cinematography – is the camera angle and movements which creates different effect to the scene. For example a low angle makes the character strong and powerful and high angle makes it weaker. 360 degree angle makes the character look confused.
Mise en scene – is a term for what is in the shot. This includes lighting, colors, props, setting, makeup and costume. All these factors make up the scene and enhance the effect.
Sound – diegetic sounds are sound that are made in the scene and the source it is coming from is visible to the audience. For example dialogue, footsteps, etc. non diegetic sounds are sound that come from a source not visible on the scene. For example background music, story narrator.
Editing – editing links two shots together and there are time when there is a movement from one shot to another. Cut, jump cut, fade, dissolve are the transitions used in editing.
20. Problems faced by the director when novel or book is filmed (Adaptation)
·
When book is filmed it is not possible to
film the whole book.
·
Some sub plot has to be cut while making
movie
·
It has to trim down on characters sometimes
combine characters to save on budget
·
All the text can’t be visualized
·
For people who are book readers it is the
lack of accuracy
·
Some story needs more budget to make films
·
The book reader can make issue if his/her
character is missing in the film.
· It takes a lot of revamping of a book in order to make it a successful movie
21.
Telugu
film industry
·
Telugu cinema also called as Tollywood is the segment of
Indian cinema dedicated to the production of motion pictures in Telugu
language, widely spoken in the states of Andra Pradesh and Telangana.
·
Telugu cinema is based in Film Nagar, a neighborhood of
Hyderabad
·
RagupathiVenkiah Naidu is called as father of Telugu
cinema who produced silent film BhishmaPratigna and many short films.
·
East India Film Company produced its first Indian
film, Savitri in Telugu which was awarded at the 2nd Venice
International Film Festival.
·
The first film studio in South India, DurgaCinetone,
was built by NidamarthiSurayya in Rajahmundry, Andhra Pradesh.
·
In the years 2005, 2006, 2008, and 2014 the industry has
produced the largest number of films in India
·
The industry holds the Guinness World Record for the
largest film production facility in the world, Ramoji Film City.
·
The Prasads IMAX located in Hyderabad is one of the
largest 3D IMAX screens, and the most attended cinema screen in the world.
·
The industry holds a MOU with the Motion Picture
Association of America to combat video piracy.
· The Baahubali produced by Tollywood studio earned of approximately 2,000 crore and Baahubali 2 is the only Indian film to receive the American Saturn Award for Best International Film.
22.
Malayalam
film industry
·
Malayalam cinema is the Indian
film industry based in the southern state of Kerala, dedicated to the
production of motion pictures in Malayalam language.
·
It is also known as Mollywood
·
Malayalam film industry is the fourth biggest film
industry in India.
·
The films produced here are known for their
cinematography and story-driven realistic plots.
·
AdoorGopalakrishnan has won the International Film
Critics Prize for his various works.
·
Malayala films won many International Film Festival
Awards among which Chemmeen received a Certificate of Merit at the Chicago
International Film Festival and a Gold Medal at the Cannes Film Festival for
Best Cinematography.
·
The first 3D film produced in India, My Dear
Kuttichathan, was made in Malayalam. The first CinemaScope film
produced in Malayalam was ThacholiAmbu.
· Early Malayalam film industry was based in Thiruvananthapurm, later shifted to Chennai, then again returned and established itself in Kerala with the majority of locations, studios, production and post-production facilities being located in Kochi and Thiruvananthapuram.
23.
Kannada
film industry
·
Kannada cinema is the Indian
film industry based in the state of Karnataka where motion pictures
are produced in the Kannada language.
·
The Kannada film Industry is referred to as Sandalwood.
·
The Kannada film industry based in the city of
Bengaluru produces more than 190 films each year.
·
Kannada films are released in more than 1250 single
screen and multiplex theaters in Karnataka and some of them are also released
across the country and in the UK, US, UAE and other countries.
·
The first government institute in India Sri
Jayachamarajendra (S J) Polytechnic started technical courses related to films
was established in Bengaluru.
·
The industry is known for Kannada language literary
works, being translated into motion pictures.
· Some of the works which received global acclaim include, GirishKarnad’sKaadu, Pattabhirama Reddy’s Samskara, and many more.
24.
Hindi
film industry
·
Hindi cinema,formerly as Bombay cinema is the Indian
Hindi language film industry based in Mumbai.
·
It is often known as Bollywood film industry.
·
The industry is related to other regional industries,
making up Indian Cinema, the world's largest by number of feature films
produced.
·
Bollywood represents 43 percent of Indian net box-office
revenue; Tamil and Telugu cinema represent 36 percent
·
Bollywood is one of the largest centers of film
production in the world.
·
Bollywood films tend to use a colloquial dialect of
Hindi-Urdu (or Hindustani) and modern Bollywood films increasingly incorporate
elements of Hindi-English (Hinglish)
· The most popular commercial genre in Bollywood has been the masala film, which freely mixes different genres including action, comedy, romance, etc
25.
Departments
in movie making
PRODUCER
·
This person is essentially the group leader and is
responsible for managing the production from start to finish.
·
The producer develops the project from the initial idea,
makes sure the script is finalized, arranges the financing and manages the
production team that makes the film.
· The producer also coordinates the filmmaking process to ensure that everyone involved in the project is working on schedule and on budget.
DIRECTOR
·
The director is primarily responsible for overseeing the
shooting and assembly of a film.
·
A director works at the center of film production, but
worked with many other people who get the job done together.
SCREENWRITER
· Screenwriter shapes the sequence of events in a film to ensure that one scene transitions to the next so that the story will unfold logically and in an interesting way.
PRODUCTION DESIGNER
·
Production designer is the first artist to translate the
script into visual form.
·
He or she creates a series of storyboards that serve as
the film's first draft.
·
Storyboards ensures the visual continuity, serves as the
director's visual guide, and a template to follow during the editing process.
ART DIRECTOR
·
The art director is responsible for the film's settings:
the buildings, landscapes and interiors.
·
This person is responsible for acquiring props,
decorating sets and making the setting believable.
COSTUME DESIGNER
·
CINEMATOGRAPHER
·
The director of photography is responsible for capturing
the script on film or video.
·
He must pay attention to lighting and the camera's
technical capabilities.
EDITOR
·
The editor organize the footage and arranges individual
shots into one continuous sequence.
· Editing technique is used to convey the story effectively using twist, turning point, speed of the shots, etc.
ACTing
·
Responsible for portraying the characters in a film.
·
Actors work closely with the director and
cinematographer.
MUSIC
·
Composing song, background music, special effects are
done by music director with the help of musicians.
· Selecting the right music for the film will intensify the story for the audience.
26.
Cinema
is a mass medium of communication
·
It performs the functions of mass media such as inform,
educate, entertain.
·
It is used for transmission of culture from one
generation to another such as food, clothe, festivals, etc.
·
It acts as a catalyst for social change like helping
others, culture, attitude, etc.
·
They generate mass mediated culture arising from elite,
folk, popular or mass origins. Audiences follow their hero or heroine’s dress
code, attitude, etc.
·
Through cinema we perceive the world around us. Story
based on various locations help us to know their language, habits, behavior,
etc.
·
It provides ideas to visualize our society.
·
Films appeal to their primary emotions and sentiments of
the viewer with its content such as happy, sad, angry, etc.
·
Information spread through cinema still fresh in the
minds of the people.
·
Films combine visuals, movement, sound, theatre, music
all in one to communicate the message effectively.
·
·
It educate even an illiterate people through dialogue,
concept, music, shots, angle.
·
Films have been effective in projecting social evils such
as bribe, corruption, theft, robbery, etc
·
Films have been exposing under world elements,
bureaucrats, unemployment problem etc.
· It can stimulate values of good life and citizenship through its content.
27. History of Indian cinema
·
The history of Indian Cinema goes back to the
nineteenth century.
·
In 1897, Save Dada made two
short films, but the fathers of Indian cinema were Dada SahebPhalke who in 1913
made the first feature length silent film Raja Harishchandra and ArdeshirIrani
who in 1931 made India's first talking filmAlamAra.
· Films were produced in Hindi, Tamil, Telugu and Bengali.
Beginning of silent movies
·
Father of Indian Cinema,
DadasahebPhalke’s‘Raja Harishchandra’ was the first ever Indian film screed in
London in 1914
· Films based on mythological and historical facts and episodes from Mahabharata and Ramayana dominated but Indian audiences also welcomed Hollywood movies, especially the action films
Beginning of the talkies
·
The first ever talkie
‘AlamAra’ by ArdeshirIrani was screened in Bombay in 1931 and many production
companies emerged to produce films
·
During this time, huge movie
halls were built and there was a significant growth in the number of audiences
· Eminent film personalities such as ChetanAnand, S.S. Vasan, Nitin Bose and many of others emerged on the scene
Growth of Regional Films
·
The first Bengali feature
film ‘NalDamyanti’ was produced
·
The first silent South
Indian feature film named ‘KeechakaVadham’ was screened
·
· Regional films were also made in other languages such as Assamese, Oriya, Punjabi, Marathi, and many more.
Birth of new era
·
Notable filmmakers like
Satyajit Ray and Bimal Roy made movies which focused on the survival and daily
miseries of the lower class
· The historical and mythological subjects took a back seat and the films with social messages began to dominate the industry
These films were based on themes such as prostitution, dowry, polygamy and other malpractice which were prevalent in our society
·
New directors like
RitwikGhatak, Mrinal Sen and others focused on the real problems of the common
man
· The Indian film industry has produced many talented lyricists, music directors and artists
Present Indian film industry
·
Indian cinema is global
enterprise released all over the world
·
Universal pictures, 20th
Century Fox, Sony Pictures, Walt Disney investing in Indian film industry
· New concept and technologies take part in Indian films
28. Contribution of V. Shantaram
·
ShantaramRajaramVankudre, referred to as V. Shantaram or ShantaramBapu, was an
Indian Marathi filmmaker, film
producer and actor.
·
He is most known for films
such as Amar Bhoopali, JhanakJhanakPayalBaaje, Navrang, Pinjara, etc.
·
He went on to debut as an actor in the silent film Surekha Haran.
·
He directed his first film NetajiPalkar and he founded
the Prabhat Film Company.
·
He was praised by Charlie Chaplin for his Marathi
film Manoos. Chaplin reportedly liked the film to a great extent.
·
Shantaram introduced his daughter, his son, and wife into
film industry.
·
He was awarded with DadasahebPhalke award and Padma
Vibhushan.
·
The V. Shantaram Award was constituted by Central
Government and Maharashtra State Government.
· The V. Shantaram Motion Picture Scientific Research and Cultural Foundation was established, and offers various awards to film-makers.
29. Things should be avoided during film production
·
Don’t
allow the actors to see the monitor. Shot may be okay for the director but
actor may not like it which leads to conflict between them.
·
Touch things that aren’t your department. The camera
person only touch things related to camera, light man only touch the things
related to lights.
·
Better
be safe than sorry and use the open hand to gesture at things that need drawing
attention to.
·
The
1st AD is the person whose word is law. If you
want to communicate something to him wait for him to come to you, or approach
them when they’re looking the least angry, busy, and frustrated.
·
Do not disturb the director while
communicating his view to the actors.
·
If
you get something wrong there’s no use talking back to more senior members of
the crew.
·
Look
Busy. If you have free time in the shooting spot, make tea & coffee rounds
instead of sitting ideally. It will make you look good and make you friends on
the set, too.
·
Film
sets are frequently dark and spread with cables, bits of expensive equipment
and sleeping grips so do not run in the set
· Efficient filmmaking requires efficient communication skills and shouting is not part of those skills.
30. Surrealism
·
Surrealist
cinema is characterized by
juxtapositions, the rejection of dramatic psychology, and a frequent use of
shocking imagery.
·
Surrealist films created a revolution in
cinema by providing with linear narratives and plots
·
It creates the possibility of cinema itself
as an independent and unique visual art form.
·
Surrealist films do not merely retell dreams
or stories but replicate their processes through illogical, irrational
disruptions and disturbing imagery .
·
Surrealist filmmakers found new techniques to
convey the atmosphere and inappropriate states of dreams.
·
Surrealist film attempts to change cinema so
that audiences experience more than the standard visuals.
·
Surrealist films often assault traditional
institutions in society, such as religion, family, or marriage.
·
·
Surrealist film could show even the most
inappropriate images as visual, concrete facts.
· Surrealist cinema could show actual objects in motion, as they move in dreams, the illogical realism of Surrealism.
31. Characteristics of film
·
It is an audio visual medium because it has
both video as well as audio in it.
·
It reaches mass audience hence it is a mass
medium of entertainment.
·
It is narrative in nature. The story of the
film is imaginary and narrative.
·
It comes in various genres such as action,
thriller, romance, war, science fiction, etc.
·
It is approximately the length of 2 to 3
hours of running time in the theatre.
·
It is made in different languages depends
upon the language the audience speak. In India it is made in Tamil, Telugu,
Malayalam, Kannada, Hindi, Bengali, Marathi, etc.
·
Either the film is made in the own language
of the people or it is dubbed from other languages.
· It is one way communication medium. There is no interaction between the medium and the viewer.
32. Contribution of films to literacy culture
·
Cinema and Literature are two equally extraordinary works
of art.
·
Literature was a popular form of expression during the
18th and 19th century, cinema has taken its place by the 20th century onwards.
·
Both have a similarity of taking its readers/audience to
a different world.
·
One major strong point in cinema, which is absent in
literature, is the advantage of visually showing the whole picture on the
screen.
·
Literature takes its readers on a journey of imagination
that is away from the real world while cinema shows through the imagination of
the filmmakers.
·
Literature is an art which is developed through writing
while cinema brings to life those writings
through sound, music, visuals, and actors.
·
Both need to be studied in order to completely understand
a movie based on a piece of literature.
·
The first step of cinema is literature. Because once a
film is in the process of making, it is the script, dialogues, and screenplay
that are produced in order to develop it.
·
· There have been several filmmakers who have adapted novels, plays, even poetry into films – example Harry Potter
33. Role of songs in cinema
·
Songs are all about
combination of lyrics with music composition and we get those master pieces
·
The song is a metaphor
for life’s problems, obstacles and challenges
·
The meaning of the song
basically consist in words, they give the song thoughts, emotions and feelings.
·
It communicate and move the
story forward within the short duration of time.
·
It makes the film
commercially hit
·
It is music that gives our
ears the feel, rhythm, vibrancy etc
·
It is one of the great
entertainment element of cinema through music, lyrics and the dance.
·
Songs act like therapy which
release tension and change the person in cool mood.
·
It is one of supporting
element to the story.
· It conveys different feelings such as happy, sad, angry, vibrant depends upon the story.
34. Soviet cinema
·
The cinema of the Soviet Union includes
films produced by the constituent republics of the Soviet
Union reflecting their
pre-Soviet culture, language and history.
·
The nation's film industry,
which was fully, nationalized throughout most of the country's
history, which introduced a new view on the cinema, socialist
realism.
·
The leaders of the state held that film would be the most
ideal propaganda tool for the Soviet Union.
·
Vladimir Lenin viewed film as the most important
medium for educating the masses
·
Lenin issued the "Directives on the Film
Business" which instructed to systemize the film business, registering and
numbering all films shown, extracting rent from all privately owned cinemas and
subject them to censorship.
·
World War I and Russian Revolution made the majority of
cinemas had been in the corridor of Mosco.
·
·
The new government did not have the funds to spare for an
extensive reworking of the system of filmmaking.
· They initially opted for project approval and censorship guidelines while leaving what remained of the industry in private hands.
35. European films
·
Cinema of Europe refers to the
film industries and films produced in the continent of Europe.
·
Europeans were the pioneers of the motion picture
industry, with several innovative engineers and artists making an impact.
·
The Lumiere Brothers established the Cinematography;
which initiated the silent film era.
·
It provides the power of early European cinema and its
long-lasting influence on cinema today.
·
European film movements include German Expressionism,
Soviet Montage, French Impressionist Cinema, and Italian Neorealism contribute
more to world cinema.
·
German Expressionism evoked people's emotions through
strange and extremely visible to the eye.
·
Soviet Montage created famous film edits known as
Kuleshov effect and intellectual montage.
·
French Impressionist Cinema has crafted the essence
of cinematography that showcased the birth of cinema by the Lumiere
Brothers.
·
Italian Neorealism designed the vivid reality
through a human lens by creating low budget films outside directly on the
streets of Italy.
· All film movements were heavily influenced by the war but that played as a catalyst to drive the cinema industry to its most potential in Europe.
36.
Indian
film audience
·
Noisy, chatty Indian cinema audiences extract
more from their movies than elsewhere.
·
Indian audiences like to see a film many times based on
their preferences.
·
In India, "repeat viewing is a phenomenon that is
fairly routine and cuts across age and gender.
·
Getting to know each movie well "allows a certain
spontaneous involvement as viewers shout out comments to the screen, talk to
characters, give them advice and take sides.
·
·
Theatres anticipate audience's actions and have made the
seats close to the screen out of hard plastic.
·
Audiences take over a scene and reconstruct its meaning
and impact.
·
Overly dramatic scenes are often mocked, as viewers use
ridicule and irony to transform meaning and emotion.
·
Indian audiences give useful feedback to any film
producer who cares to pay attention. Sometimes the feedback of audience is
pleasing, guiding producers towards improvements in the structure, pacing and
content of their next films.
· Engaging with a narrative whose story is known is something Indian audiences have been doing for generations" with "performances of religious myths such as the Ramayana, Krishna Lila, dance-dramas whose stories most Indians know from childhood".
37. Mass media and its audience
·
Media audience we mean the recipients of Mass
Media messages.
·
There is the audience of newspaper,
television, radio, theatre, film and non-broadcast media.
·
Audience of the above media are
heterogeneously scattered. They are a mixture of age, sex, profession,
education and social class etc and are strangers to one another.
·
If there is no audience to purchase movie
tickets and recording, subscribe to newspapers and magazines and attend to
radio and TV programmes, no mass medium could stay in business.
· The messages of TV newspapers and film etc,.are determined according to the nature and behavior of the target audience.
Various categories of media audiences
·
The elite audience comprises of highly
educated people and their number in the society is small.
·
The mass audience represents the dominant
majority in a society. They are relatively average people.
·
The specialized audience refers to the
special interest groups in the society.
· The interactive audience consists of those who have control over the communication process in a society. They may be newspapers journalists or radio or TV broadcasters
38.
Indian
movies follow cultural adoption
·
·
During 1970s, 80s the villains in movies were
mostly zamindars and
industrialists who exploited small farmers and labourers. This led to
glorification of poverty on screen where poor often fought for their rights and
won.
·
A large number of Indian families migrated to other
nations due to western movies.
·
Youth forms the major audience of cinema. The influence
of cinema on their lifestyle, the music they listen to, their dressing sense,
eating habits is evident.
·
The rural population and the elder population remain
unaware of most of the developments in the world of cinema.
·
The shaping of popular culture, involves an influence of
society such as its language, literature, music, art, beliefs etc.
·
All over India people dance to Bollywood beats in
marriages and parties.
·
Some people doing Bhangra in South India and
numerous people singing ‘Why this kolaveri di?’ in North India which shows Indian
cinema reflects what is happening in society and influences the popular
culture.
· Today, children and youth greatly admire the display of outfits and style of the actors in the movies.
· Even the modern outfits of actors and actresses enter into our daily life quickly. It shows that Indian cinema impacts Indian culture in different proportions in different regions.
· Movies based on orthodox and regional anti-social activities like child marriage, exploitation, class conflicts, etc.have been eye-openers to those who practice.
· In a nutshell, Indian Cinema hasn't been a big cultural revolutionary, as it also has its own limitations; with level of impact varying according to region, context and cultural aspect, in shaping the culture of the land.
39. Film distribution system
· A film distributor is a person responsible for marketing a film i.e. one who distributes the film through the theaters after post-production
· The distributor may set the release date of a film and the method by which a film is to be exhibited.
Methods of
distribution
Theatrical distribution
·
It means the movie is going to screen on theatre.
·
·
The distributor must also ensure that enough film
prints are struck to service all contracted exhibitors on the opening day.
International distribution
·
If the distributor is handling foreign film, it may also
be responsible for securing dubbing or subtitling for the film, and
securing censorship or other legal approval for the exhibition of the film
in the country.
·
The studio will either have offices around the world or
partnered with another studio, to distribute films in other countries.
·
The foreign distributor may license the film for a
certain amount of time, but the studio will retain the copyright of the
film.
Early distribution windows
·
The studios revenue was gained from myriad (multiple) distribution
windows.
·
These windows created many opportunities in the industry
and allowed networks to make a profit and eliminate failure.
·
It is new method of distribution which is too small to
reach.
Non-theatrical distribution
·
It is used mainly in the British film industry, describes
the distribution of feature films for screening to a gathered audience but not
in theatres.
·
Non-theatrical screening is to be to a closed audience in
some way, e.g. pupils of a school, members of a social club or passengers on an
airline.
·
Most non-theatrical screening contracts also specify that
the screening must not be advertised, except within the group that is eligible
to attend.
Home video distribution
·
Some distributors only handle home video distribution such
as DVD or Blu-ray distribution.
·
The distributor must arrange the design for the case and
DVD and making copies of DVD.
· Some movie producers use a process called "DVD-on-demand from the customer.
40.
Recent
trends in Indian cinema / Changing trends in Indian cinema
·
Indian cinema is leveling up to the international level.
·
·
Film launches and promotions are happenings with careful
research and marketing skills.
·
The earlier trends in Indian cinema was more specifically
related to Indian audience but the recent trend is towards a global concept.
·
Parallel cinema is very much a reflection of the
happenings in the society.
·
There are actors who are willing to explore their skills
in experimenting with bold and untouched subjects. Actors are going global by
also accepting offers abroad.
·
It is an idea to hold premiere shows abroad and releases
are also designed to get the patronage (support) of the NRI audience.
·
Music in Indian cinema has gained prominence. Details of
the background score is of international value.
·
The promos and teasers prior to release of a movie are
slotted with television channels to attract the masses and spike their
curiosity.
·
There are many aspiring talents who go through a perfect
schedule of film grooming.
·
The protagonist of a film is very much
supported by other star casting is the latest phenomenon.
·
Modern parallel cinema is bold, comedy
is original, cult (trendy) films are being conceptualized and there is a
constant passion to improve.
· Indian film industry is using latest technologies such as latest camera, sound effects, CG, VFX, etc in making film.
41.
Portrayal
of women in Indian cinema
- It is true
that the number of movies that have meaningful roles for women is
increasing.
- Mother
India is the first Indian cinema in which female actor is in the lead
role.
- Roughly
upto the 1980s, lead actresses have significant roles. Movies at that time
used to have wonderful stories which totally reflected the society. But at
the same time, filmmakers used to add ‘vamp’ characters in the movies to
provide sexually explicit entertainment.
- This
culture has not changed even now. Producers are adding item songs to gain
commercial success.
- Since 1980
the role of lead actress started reducing to just an add-on to the
hero-centric film.
- In recent
times, many lead actresses are doing strong roles. As more and more women
are joining in the film industry as directors, producers, actresses etc.,
the situation of female characters portrayal is improving.
- Most of the
mainstream movies are male-centric. Lead actresses are treated as glam
dolls in these movies.
- Lead actors
are always shown as saviors. Women are shown as either helpless victims or
cunning villains. In general, hero is the one who solves everyone’s
including heroine’s problems.
- Movies
depict actresses as unrealistically beautiful. This causes a lot of trauma
and insecurity issues.
- Stalking
(irritating) and eve-teasing are depicted as love in Indian movies. In
many mainstream movies, female characters fall in love with these abusers.
- Heroines
were portrayed as submissive, prefer to be homemaker, not career oriented
and bears the brunt of abusive husband silently.
- Now the female characters in movies are more realistic and are many actresses are not doing such kind of meaningless roles.
42. Female stardom in Indian movies
· Sulochana aka Ruby Myers was one of the earliest stars of the 1920s. She was the highest paid female actor during her time. She was a phenomenal presence in films like Cinema Queen, AmarunHidustan, etc.
·
Devika
Rani was the grand niece of Rabindranath Tagore. She was British educated and
well versed in multiple languages. She was considered as the finest Indian
woman who symbolically stood for the ‘new modern Indian woman’.
·
DurgaKhote
(angry young woman) was the action heroine of the early talkies. She had a
reputation in her films for being outspoken, angry and hateful towards men. Her
films like Maya Macchindra and Amar Jyoti showed fearsome women
protagonists who are armed and dressed for free physical movement.
·
Madhubala
made her fame known even in Hollywood. Actors like Ashok Kumar, Raj Kumar and
Sunil Dutt were her co stars.
·
The
1960s and 70s were owned by Vyjayanathimala, HemaMalini and Rekha who were the
south Indian monopoly in Bollywood. Nargis was reserved for her sophisticated
acting skills while Rekha and HemaMalini were the ‘sweet hearts’ of the crowd.
·
The
1980s was Sridevi’s era. She was known to be adaptable in roles without asking
‘hundreds of questions’ to the director.
·
The
1990s saw a Maharashtrian beauty with her iconic smile- Madhuri Dixit. Known as
the arch rival of Sridevi in Bollywood, Dixit made a number of hits like Dil, Saajan, Koyla
and Devdas.
·
AiswaryaRai-
first branded as an ill starred heroine and then owned blockbusters. Kareena
Kapoor’s and Katrina Kaif’s post millennial decades witnessed ‘item songs’
being established as chartbusters.
·
· With Padmavat DeepikaPadukone has become the talk of the town for some time.
43.
Film
noir
·
Film
noir is
a cinematic term used primarily to describe stylish Hollywood crime dramas.
·
The 1940s and 1950s are generally regarded as the
"classic period" of American film noir.
·
Film noir of this era is associated with a low-key light,
black-and-white visual style that has roots in German Expressionist
cinematography.
·
The term film
noir, French for "black film" or "dark
film" was first applied to Hollywood films.
·
Film noir encompasses a range of plots: the central
figure may be a private investigator, a plainclothes policeman, an aging boxer,
etc.
·
Although film noir was originally associated with
American productions, the term has been used to describe films from around the
world.
· Many films released from the 1960s onward share attributes with film noirs of the classical period.
44. K. Balachander
·
He
was an Indian film maker and play writer who worked mainly in the Tamil film
industry.
·
Indian
film industry knew him as a master of unconventional themes and hard hitting
contemporary subject matter
·
His
films are well known for the portrayal of women as bold personalities and
central characters
·
He
is referred to as IyakkunarSigaram
·
His
films are usually centered on unusual and complicated interpersonal
relationships and social themes.
·
In
his 50 years of film carrier, he had contributed to nearly 100 feature films
either as a screen writer or director
·
He
has nurtured many actors notably Nagesh, Kamal Hassan, Rajinikanth, Nassar,
Prakash Raj, Vivek, etc
·
He
has won nine national film awards and 13 filmfare awards
·
He
was honored with Padmashri and DadasahebPhalke award
·
·
His
famous films are SindhuBiravi, ApoorvaRagangal, EkDuujeKeLiye,
VarumaiyinNiramSivappu, ThilluMullu, etc
· He directed television serials too
45. J. Mahendran
·
J.
Alexander known professionally as Mahendran was an Indian film director
screenwriter and actor
·
He
has written script for 26 films
·
He
has directed MullumMalarum, UthiriPookal, etc
·
His
film NenjathaiKillathe won 3 national film awards including the award for best
regional films
·
He
acted in Tamil films Kamarj, Their, Petta, etc.
·
He
was the head of direction department of BOFTA film institute in Chennai
· Mahendran is regarded as one of the greatest filmmaker of Tamil cinema and has influenced several filmmakers
46.
Impact
of film on society or on individual
·
Cinema can be a very powerful tool. Many leaders have
used the power of film to help achieve their goals. Both Hitler and Stalin used
film as propaganda and they did so very successfully.
·
Cinema can easily change people’s opinions and their
outlooks on life. Good films almost always impact the viewer
·
There are also numerous ways in which movies affect
society and the modern world we live in: some of them negative, some of them
positive.
·
Films affect society is by expanding our knowledge of
history and culture. An example of this is the Academy Award winner for best
picture “Gladiator”. This film shows life of gladiators, the political
situation of Rome at the time, and the overall state at which the world was.
·
Another huge way that movies affect society is through
advertisement of different products in movies. Because when so many people
watch the movie, surely some of them will want to buy the can of Coca-Cola.
·
People try to mimic things they’ve seen in cinema
constantly and in numerous ways. For example, violence in films is very
influential to many young viewers. People subconsciously try to be like some
character they see in a film they very much like
·
Another way in which movies affect our modern world is
that they help the economy grow and prosper. For every big blockbuster, action
figures are created and distributed. Fans buy them for aesthetic and
collectable value.
·
·
Films affect society through giving individual people the
opportunity to fantasize and inspiring them about who they want to be.
·
Currently, movies are the most powerful
form of art. Even though it’s called ‘the seventh art’, cinema is surely the
most influential art form.
·
Movies can affect society in both
positive and negative ways. They can help the economy grow, inspire individuals,
and expand our basic knowledge of the world around us.
·
Movies can also create violence and bad
habits, can make people greedier, and can send a bad message to the public.
· Individuals must be careful about what they take from movies, since even the smallest thing can push them to do something bad or to become someone different. It’s fairly clear that movies affect society very much. Not only that, they shape the modern world we live in and help individuals develop.
47. Hero worship culture in India
·
The four south Indian States and the Union Territory of
Puducherry are home to a unique variant of fandom.
·
Each State—and every region within the State—has its own
variant of the fan club.
·
Across the southern States we see the signs of activities
by fan clubs on the streets. These range from leaflets, wall posters and giant
plywood cut-outs of screen idols.
·
Fan club
know as Rasigarmanram (Tamil) and abhimanasangha/sangham (Kannada/Telugu), formed by a
group of 10-25 young men between 20 to 30 years of age who are poor or from the
lower middle class.
·
Fans of female stars are not impossible to find, but it
is usually the male star that is the centre of fan activity.
·
The Tamil superstar Rajinikanth alone reportedly has a
hundred thousand clubs with a total of million-plus members.
·
Fan activity is carried out in the name of the star to
promote him. It is a myth that fans are remote-controlled by stars or their
offices.
·
When the Tamil superstar M.G. Ramachandran (MGR) died, as
many as 31 people reportedly committed suicide.
·
Kannada star Rajkumar death from natural causes brought
Bangalore to a complete standstill and several people died.
·
Often we can see clash with the fans of two hero’s
generally placing cutout in front of the theatre.
·
Fans are, of course, movie buffs who spend the better
part of their evenings in and around cinema halls: watching films, decorating
them or simply hanging around talking about cinema and its stars.
·
48. Tamil film industry or Growth of Tamil cinema
· Tamil cinema is known as Kollywood, the filmmaking industry in Tamil language for the people of Tamil Nadu.
· The first Tamil silent film, KeechakaVadham, was made by R. NatarajaMudaliar.
· The first talking film, Kalidas, was a multilingual and was released less than seven months after India's first talking motion picture AlamAra.
· Tamil cinema later had a profound effect on other filmmaking industries of India, establishing Madras as a secondary hub for Hindi cinema, other South Indian film industries, as well as Sri Lankan Cinema.
· Tamil films from India established a global presence through distribution to an increasing number of overseas theatres in Singapore, Sri Lanka, Malaysia, Japan, etc.
· The industry also inspired independent filmmaking in Sri Lanka and Tamil diaspora populations in Malaysia, Singapore, and the Western Hemisphere.
·
Next to Hollywood, India’s Bollywood and
Kollywood are supposed to be making a lot of films.
· Tamil movies are now sliding down in their contents and quality. In Tamil filmdom today the star value has been considerably lost its power.
·
After MGR and Sivaji, there was a vacuum and
Kamalhaasan and Rajinikant emerged as the next super stars. But, in the present
circumstances, stars like Vijay, Ajith or Surya do not command as much of
dedicated fan following as the late MGR or Sivaji enjoyed or those of Kamal and
Rajini. Indeed, it is in a way good; the doors are open to new comers and fresh
talents.
·
The comedy is silly, the acts are clownish
and irritating and the logics are just thrown in the wind in the narration.
·
Aesthetics have no value. The uglier the hero
better will be reception because of common man identification.
·
Selfishness, crime and suicidal tendencies
are promoted by these new gen writers’ movies.
· Tamil movies today act as a wonderful catalyst for the dangerous creative urges of the writers and directors who try to cash on it and promote irresponsibility among youth to the extent possible.
49. Silent movie or silent era
·
The work of Muybridge, Marey, and Le Prince laid the
foundation for future development of motion picture cameras, projectors and
transparent celluloid film, which lead to the development of cinema.
·
The art of motion pictures grew into full maturity in the
"silent era". The height of the silent era was a particularly
fruitful period, full of artistic innovation.
·
The film movements of Classical Hollywood as well as
French Impressionism, German Expressionism, and Soviet Montage began in
this period.
·
The silent era was also a pioneering one from a technical
point of view such as three-point lighting, close-up, long shot, panning and
continuity editing.
·
Color was far more prevalent in silent films than in the
first few decades of sound films.
·
A silent
film is a film with no synchronized recorded sound. In silent
films for entertainment, the plot may be conveyed by the use of title cards,
written indications of the plot and key dialogue lines.
·
Silent films were accompanied by live sounds. A pianist,
theater organist or a small orchestra would often play music to accompany the
films.
·
Sometimes a person would even narrate the title cards for
the audience. Though at the time the technology to synchronize sound with the
video did not exist.
·
The widespread production of silent films for popular
entertainment had ceased, and the industry had moved fully into the sound era.
·
Most early motion pictures are considered
lost because the nitrate film used in that era was extremely unstable
and flammable.
·
Most silent films are poorly preserved and well preserved
films are often played back at the wrong speed or suffer from censorship cuts
and missing frames and scenes giving the appearance of poor editing.
·
Raja Harishchandra is the first silent movie in Indian
directed by Dada SahebPhalke.
50.
Maniratnam
·
Mani Ratnam, is an
Indian film director, screenwriter, and producer who predominantly works
in Tamil cinema.
·
The Government of India honoured him with the Padma
Shri, acknowledging his contributions to film.
·
He has won several film awards and nominations including
six National Film Awards, six Filmfare Awards South and three Bollywood
Filmfare Awards.
·
He entered the film industry through the 1983 Kannada
film PallaviAnuPallavi.
·
He directed MounaRagam which established him as a leading
filmmaker in Tamil cinema.
·
Mani Ratnam is well known for his "Terrorism
trilogy" consisting of Roja, Bombay and Dil Se.
·
He was "amazed" at Bharathiraja’s 16
Vayathinile, K. Balachander’sApoorvaRagangal and Mahendran’sMullumMalarum and
Uthiripookkal and got interest to enter into film industry.
· He has also directed ThirudaThiruda, Iruvar, Alaipayuthey, KannathilMuthamittal, AayuthaEzhuthu, Ravanan, etc. in Tamil
51.
Gender
stereotype
·
In Indian films higher level roles are designated to
males in terms of occupations in films. Lower level roles are designated to
females.
·
Gender disparities do exist in Bollywood, that is rare to
find plots focused on women.
·
Representation of female point of view is so less in the
Indian film industry. This had been used as a prevention against women blossoming
into individuals.
·
Indian Film Industry reflects the power dynamics of the
Indian society whether regarding gender, religion or caste.
·
Females have been suppressed at the very bottom of the
social hierarchy and thus, less representation of their point of view.
·
Female point of view is less in Indian films because of
the male gaze. Everything is seen from the male point of view.
·
The year 2018 has been a banner year for women. In the
first half of 2018, out of 10 hit films, seven were women-oriented and Padmaavat was the
highest grossing among them.
·
In the last 10 years, the 2017 study detected only 289
female-centric movies.
·
The change may be slow. But the potential of films from
this genre is increasing with time. Data in the 2017 study is proof of this.
Back in the 70s, the percentage of females with central characters
was seven in Hindi films.
·
"In the last three years, directors, producers,
artists and professionals created gender-equal cinema.
·
One factor that has helped this category of films gain
momentum is changing taste of audiences.
· It is mandatory to make the right environment to educate more audience to view lady-oriented films.
52. Formalism and neo formalism
Formalism
·
Formalist
film theory is a theory of film study that is focused on the formal, or
technical elements of a film i.e. the lighting, scoring, sound and set design,
use of color, shot composition and editing
·
For
example take the single element of editing. A formalist might study how
standard Hollywood continuity editing creates a more comforting effect and
non-continuity or jump cut editing might become more confusing.
·
·
The
classical Hollywood has a very distinct style: continuity editing, massive
coverage, three point lighting and mood music, dissolves, all designed to make
the experience as pleasant as possible
·
Film
noir is marked by lower production values, darker images, under lighting,
location shooting, etc.
·
Also
the German expressionists emigrated to America and brought their stylized
lighting effects
· The style or language of these films are directly affected not by the individuals responsible but by social, economic and political pressures
Neo formalism
·
Neo
formalism is also an analytical approach in film theory developed by David
Bordwell and Kristin Thompson
·
Neo
formalism is an approach to film analysis based on an observation first made by
the literary theorists known as the Russian Formalist: that there is a
distinction between a story and the form that conveys the story
·
For
example in a detective story the murder comes at the beginning of the chain of
the events, but we find out the details about the murder at the end of the
film, not in the beginning
·
It
deals with the idea of defamiliarization
· It rejects many assumptions and methodologies made by other schools of film study
53. Technical aspects of film production
Film types
· Film types are divided into three categories; realism, classical, and formalism.
Shots
·
Each scene of a film is broken down and dissected
as a combination of the shots such as CU, XCU, LS, XLS, MS, etc
·
Shot selection has a significant impact on the
way a viewer interprets the action on screen
· Various combinations of shot usage can affect creating a different mood
Mise-en-scene
·
Translated from French, it means “placing on
stage
·
Angles
·
The camera angle helps the creator to establish
different relationships between the subjects and even between the audience and
the subjects.
·
Every camera angle (high, low, eye level) has its
own importance and usage in the art of storytelling
· These angles are also applied to evoke the sentiments of the spectator
Lighting
·
High key lighting, low key lighting, chiaroscuro
lighting and silhouette / black lighting are main kinds of lighting used in
film
·
A specific type of lighting produces a mood.
· Comedy and Noir films tend to be more lit with different ways to invoke different moods.
Color
·
In film-making, the use of color plays a
significant role to communicate the audience the tone of the scene
·
If you want to make a scene resonate with the
audience emotionally, try using the color associated with the emotion you're
trying to evoke
·
Saturated colors - Communicates optimism,
fantasies, love, or some pleasant scenery
· Desaturated colors - Communicates the past, strife, sorrow, or some other dystopia scenery
Sound
·
There are two main kinds of sound; diegetic and
non-diegetic sounds, which are what build up the sound design for film.
· Diegetic sound - Sound whose source is visible on the screen
· Non-diegetic sound - The sound whose source is not visually noticeable on the screen nor has been applied by the action occurring in the film; basically, any sound that does not come from inside the story itself.
Editing
· The main job of the film's editor is to put together the shots involved in the storyline and make their flow as smooth and fluid as possible
· Continuity: a breakdown of time and space while preserving fluidity.
· Classical: This style bounces from long shot to medium shot to close up for invoking a dramatic effect.
· Radical Subjective Continuity: cuts of different time and space for dramatic effect.
· Thematic: edits that are theme-driven.
· Associative: the juxtaposition of two shots that when combined serve a purpose (but separate, they do not).
· Dialectic: edits that are driven by expressing a contradiction.
54. Characterization
·
It is the
process by which a character becomes fully realized in a narrative.
·
It is the
process by which the writer reveals the personality of a character
·
It tells the
audience what the personality of the character is. Ex – Vikram as Anniyan,
Lawrence as Kanchana and Jyotika as Chandramuki
·
Both fiction
and films employ characterization.
·
To illustrate
the concept, think about how a movie first introduces a character to the
viewer.
·
The camera may
pick that character out of a crowd and focus on them.
·
Their voice may
get filtered out of many conversations happening at once in a crowded
restaurant.
·
In a few
seconds, the viewer learns many things about them
· Their tone of voice, the clothes they wear, and the kind of car they drive, the way they drink a cup of coffee all these are important elements of characterization.
55. Commercial movies
·
Commercial films are made for mass appeal and for
all ages for entertainment.
·
The films include comedy, dance, songs and grand
settings and are shot at different locations.
·
In these films the roles are played by popular
actors and actresses.
·
There may be many lead artists or popular star
cast in the film depending on the story line.
·
Commercial film making crew also includes
singers, choreographers, musicians etc.
·
These films are produced with huge budgets and
may take longer period for the completion of the film.
·
To add special visual effects, hi-tech sets are
used and large number of extra artists are cast in the films.
·
Huge campaigns, advertisements and star
promotions of the films are held and publicized for the release.
· These campaigns are conducted for the success of the film, popularity and for the revenue.
56. Art film
·
Art film focuses on realistic expressions of life
and human relationships with a social message.
·
Art films aim at bringing out character's
thoughts, views and dreams.
·
The films are not made for mass appeal,
entertainment nor for profit.
·
Art films features more on a particular theme
with social awareness with an aesthetic presentation.
·
Art films are usually without song and dance
sequences.
·
The director's views, thoughts and expressions
are more emphasized.
·
The films are low cost budgets and are shot at
natural settings.
· The number of artists cast are limited and the film would be completed at a shorter duration.
57. Importance of sound in film
·
Background
music, dialogue and special effects are the forms of sound
·
It
communicates information to various situations
·
It
creates feelings such as sadness, happiness, anger, etc
·
It
is used to communicate the mood of the scene
·
Dialogue
is used to reveal the character communicating information, etc
·
BGM
is used to communicate the feelings, create tension and thrilling moment
·
Special
effects are used to establish the environment
·
Sound
moves the film forward
58. Entertainment varies from people to people
·
Children
likes animation films because they love various the characters in it
·
Youth
likes commercial film, romance and actions films
·
Aged
people like family oriented subject movies
·
Middle
age people used to watch romance, action and family oriented films
·
Kerala
people like to make and watch realism movies
·
Telugu
and Hindi people expect dance, fast beat songs, action, and punch dialogue
·
Hollywood
makes many films in animation and science fiction for their audience
· Almost all the people like to watch comedy films
59. Film review
·
·
Summary: Provide a brief overview of the
story.
·
Analysis of the event: Analyze the important
events like rising action, climax, etc. and
· Creative elements (dialogues, characters, use of colors, camera techniques, mood, tone, symbols, costumes or anything that contributes or takes away from the overall plot)
60. Fight sequence in film
·
In
many Indian films the fight sequence is not real. One person beating 10 to 20
villains is impossible
·
It
is purely for the entertainment purpose. People enjoy fight if hero beat
villain and become sad when villain beat hero
·
Fight
scenes lead to violence in society. People watch fight scene in movie wanted to
behave like the same
·
It
releases audience stress while hero aggressively fight with villain and win
·
Some
audience like fights in cinema particularly someone in film fight against
corruption, bribe, etc which they wanted to do in their life
·
Audience
are frightened while watching heavy violence in cinema such as bomb blast,
cutting parts of body, murdering is not tolerable.
·
Properties
get damaged in the fighting scenes. Fight in the market wasting vegetable and
fruits
·
Sometimes
even the vehicles are damaged or blasted. The person who is fighting in the
scene get injured or loss some parts of the body
·
Fight
scenes increase our heart beat, blood pressure and BGM create big noise because
of high volume sound
· Differences of opinion between the antagonist and protagonist makes them to fight
61. Film promotion
Promotion is the practice specifically in the film industry. It is a kind of advertisement to inform people about film
Methods of film promotion
Television promotion
·
Film
advertisements are shown in television between programs
·
It
can be before or after releasing of film
·
Print advertisement
·
Poster
of a film is printed on newspaper and magazines
· Theatre name, actors name, music director, producer, director names are printed in it
Radio advertisement
·
Film
advertisements are done orally through radio
· Film name, cast & crew name, music, dialogue are coming in radio advertisement
Theatre advertisement
·
The
new film going to be released soon is shown in theatre
· It is shown to the public during break to attract them
Promotion through internet
·
Films
and songs are available in the internet to access for public
· It is an effective way of promotion to reach globally
Teaser
·
Before
releasing the film, teaser is broadcast in TV, radio, internet and theatres
·
Important
song clips, catchy dialogue, music are used to prepare teaser
· It is very important to attract and get the attention of people
Cast and crew interview
·
Cast
and crew are interviewed by a television presentation
· The story location, songs, interesting moments and problems faced during shooting are discussed
Sponsor
·
Films
sponsors programs of any event
· During the program film name and its information's are announced
Poster
·
It
is big sized printed material displayed in theatre and road side walls
· Film name, hero, heroine faces are printed in big size
·
This
function is done before releasing the film
· This function is covered by the print and electronic media and shown to public
62. Define Hollywood cinema
·
Hollywood
is the world’s leading center of film production
·
MGM
and Paramount are the important film making companies in America
·
The
popular comedian of American film industry was Charlie Chaplin. His film was
sentimental and less technical
·
Hollywood
responded to the success of foreign filmmakers by inviting them to work in
America
·
Famous
film stars also moved to Hollywood
·
Musicals
were popular genre of film after invention of sound
·
Laurel
and Hardy were the famous characters in American films
·
The
horror film had gained importance after invention of sound and technology
·
Gangster
films were successful in America
·
Animated
films had become part of Hollywood films
· The contribution of Disney world and warner brothers to American film was appreciable
63.
Director
Shankar
·
Shankar, started his film
career as assistant director, is an Indian film maker who predominantly
works in Tamil cinema.
·
He made his debut as a director in the film Gentleman,
for which he won the Filmfare Best Director and the Tamil Nadu State Film
Award for Best Director.
·
Shankar's films typically deal with the contemporary
social issues and vigilante themes.
·
He is one of the highest paid, and innovative film
directors of India, particularly known for extensive use of visual
effects, makeup, and state-of-art technology in songs.
·
·
Two of his films, Indian and Jeans, were submitted by
India for the Academy Award for Best Foreign Language Film.
· His movie 2.0 is the second highest grossing film in India and is the sixth highest grossing Indian film worldwide.
· He has also directed Tamil films such as Anniyan, Boys, Enthiran, Kadhalan, Mudalvan, Nayakan, Sivaji, etc.