MEDIA AESTHETICS PART – A 1. Deep focus · Deep focus is a photographic and cinematographic technique using a large depth of field. · It is the front-to-back range of focus in an image that appears sharp and clear. · In deep focus, the foreground, middle ground, and background are all in focus. 2. Aesthetics · It means the pleasant, positive and artful appearance of a person or things · It is concerned with the beauty or the appreciation of beauty · Example : Car is beautiful 3. Composition · It refers to the frame of image and how the elements of the mise-en-scene appear in it · Composition guidelines must be observed when telling story visually 4. Key light · A key light is the primary source of artificial light that a cinematographer uses when shooting a scene. · It can be anything from a camera mounted flash unit to a lamp. 5. Fill light · It is