COMMUNICATIN SKILLS PART - A 1. Communication It is the transfer of information form one person to another. It is the process of sending and receiving messages 2. Sender It is a person who sends message. Sender gets feedback from receiver. Sender starts the communication process 3. Perception The ability to see, hear, smell, taste, touch and become aware of something. Eg- when we see the object, we perceive the shape and color of the object. 4. Opinion leader He receives information from mass media and informs the subject to people. Eg – 4 th umpire in cricket match 5. Dress code It is a non-verbal communication. It’s like a sender which tells social status of the person. Eg – poor or rich 6. Voice modulation It is a verbal communication. It communicates different feelings such as sad, happy, angry, etc through sound 7. Attitude It is how people behave. Tendency to respond positively or negatively towards certain idea or person.