ADVERTISING AND PUBLICATION DESIGN PART – A 1. Advertising · It is a paid form of non-personal communication of ideas, goods and services by an identified sponsor through mass media. · Advertising is how a company encourages people to buy their products, services or ideas. · It is done through mass media such as TV, radio, newspaper, magazine. 2. Sponsor · It is to support an event, activity, person, or organization financially or through the provision of products or services. · A...