ADVERTISING AND PUBLICATION DESIGN PART – A 1. Advertising · It is a paid form of non-personal communication of ideas, goods and services by an identified sponsor through mass media. · Advertising is how a company encourages people to buy their products, services or ideas. · It is done through mass media such as TV, radio, newspaper, magazine. 2. Sponsor · It is to support an event, activity, person, or organization financially or through the provision of products or services. · Airtel is the sponsor for Super Singer program in Vijay TV. 3. ABC · The Audit Bureau of Circulations ( ABC ) of India is a non-profit circulation-auditing organization. · It certifies and audits the circulations of major publications, including newspapers and magazines in India. 4. AAAA or 4As · American Association of Adver