INTRODUCTION TO VISUAL COMMUNICATION PART – A 1. Communication · Communication is the transfer of information form one person to another. · It is the process of sending and receiving messages 2. Visual communication · Visual communication is the conveyance of ideas and information through visuals. · Visual communication in part or whole relies on eyesight . · Visual communication includes signs , typography , drawing , graphic design, illustration , industrial design , advertising , animation , color , and electronic resources 3. Gestures · It is a non-verbal communication. · It is communication through body movement. · Especially hand or head to express an idea. Eg – saying bye 4. Kinesics · It is a non-verbal communication. · Interpretation of body motion communication such as facial expression, gestures are kinesics. 5.
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