MEDIA CULTURE AND SOCIETY PART - A 1. Media · The term media , refers to the communication channels through which we disseminate news, music, movies, education, promotional messages and other data. · It includes physical and online newspapers and magazines, television, radio, billboards, telephone, the Internet, fax and billboards. 2. Culture · It is an idea and social behavior of a particular people or society · Culture is dynamic (changing) and transmitted from one generation to another 3. Society · Society is defined as a group of people living as a community or an organized group of people for a common purpose. · Society is important , because society is culture; it is civilization; it is what sets us apart from animals. · Society is what defines the way we live every day. 4. Mass media · Mass media means technology that is intended to reach a mas