COMMUNICATION AESTHETICS PART - A 1. Aesthetics Aesthetics is a core design principle that defines a design's pleasing qualities. In visual terms, aesthetics includes factors such as balance, color, movement, pattern, scale, shape and visual weight. 2. Communication I t is a process of creating and sharing ideas, information, views, facts, feelings, etc. Good communicators listen carefully, speak or write clearly, and respect different opinions. 3. Communication aesthetic Communication Aesthetics was devised by Mario Costa and Fred Forest. It is a theory of aesthetics calling for artistic practice engaging with and working through the developments, evolutions and paradigms (examples) of late twentieth century communications technologies. Electrical, electronic and computer technology have now brought us firmly into communication society. 4. Aesthetic in visual communication In Visual communication design, aesthetics refers