VISUAL RESEARCH METHODS Part – A 1. Unaided recall · Unaided recall is a part of marketing research technique which is used to gauge the effectiveness of a brand · It is to determine how well a consumer remembers an advertisement without any external help such as clues, or visuals. 2. Aided recall · Aided Recall is a tool to measure the effectiveness of the brand · Its recall among the consumers when they are given cues. 3. Confounding variable · A confounding variable is an “extra” variable that you didn't account for. · ...