COMMUNICATIN SKILLS PART - A 1. Communication It is the transfer of information form one person to another. It is the process of sending and receiving messages 2. Sender It is a person who sends message. Sender gets feedback from receiver. Sender starts the communication process 3. Perception The ability to see, hear, smell, taste, touch and become aware of something. Eg- when we see the object, we perceive the shape and color of the object. 4. Opinion leader He receives information from mass media and informs the subject to people. Eg – 4 th umpire in cricket match 5. Dress code It is a non-verbal communication. It’s like a sender which tells social status of the person. Eg – poor or rich 6. Voice modulation It is a verbal communication. It communicates different feelings such as sad, happy, angry, etc through sound 7. Attitude It is how people behave. Tendenc...