Viscom notes

Introduction to Visual Communication https://viscomnotes.blogspot.com/2022/07/introductionto-visual-communication.html Communication Skills https://viscomnotes.blogspot.com/2022/04/blog-post.html Advertising and Publication Design https://viscomnotes.blogspot.com/2022/07/advertising-part-1.html Printing and Publication https://viscomnotes.blogspot.com/2022/07/printing-andpublication-part-1.html Printing and Publication Video Material https://viscomnotes.blogspot.com/2020/10/and-publication-video-material-1.html Communication Aesthetics https://viscomnotes.blogspot.com/2022/01/blog-post.html Photoshop Videos  https://viscomnotes.blogspot.com/2021/06/easy-way-to-learn-photoshop-in-tamil-1.html Computer Graphics  -  Viva Voce Questions https://viscomnotes.blogspot.com/2020/12/blog-post.html Elements of Film Studies https://viscomnotes.blogspot.com/2020/04/blog-post.html Basic Photography https://viscomnotes.blogspot.com/2022/05/photography-part-1.html Media Culture and Society https://vis

  VISUAL RESEARCH METHODS Part – A 1.       Unaided recall   ·         Unaided recall  is a part of marketing research technique which is used to gauge the effectiveness of a brand ·         It is to determine how well a consumer remembers an advertisement without any external help such as clues, or visuals. 2.       Aided recall   ·         Aided Recall  is a tool to measure the effectiveness of the brand ·         Its  recall  among the consumers when they are given cues.   3.       Confounding variable   ·         A  confounding variable  is an “extra”  variable  that you didn't account for. ·         They can ruin an experiment and give you useless results. ·         Amount of food consumption is a  confounding variable   4.       Reflexivity   ·         Reflexivity  generally refers to the examination of one's own beliefs, judgments and practices during the  research  process. ·         Reflex